About Us

Untapped Creatives was founded to create a bridge between the premium consumer and retail, where Black brands are under-represented and difficult to find.  Founded by Funmi Scott in 2020, Untapped Creatives is a platform representing Black-owned luxury lifestyle brands. We foster relationships with Black brand owners, securing long-term sales channels where they can thrive. Our online marketplace of luxury Black owned independent brands helps make buying an array of conscious and sustainable products more accessible.

We also partner with premium retailers and corporates through our innovative Afro-Luxe Concepts, with our inaugural partnership with Selfridges from April 2021.

 ​U|C us here. U|C us now.