About Us

Untapped Creatives (U|C) was founded to elevate underrepresented independent luxury fashion houses, and lifestyle brands, within the luxury space. Being an added tool for retail buyers and luxury shoppers in finding newness, sustainable, and authentic pieces.

Founded by Funmi Scott in 2020, our platform representing Black-owned luxury lifestyle brands, from fashion and beauty, to kids and home - displaying a wealth of creativity.

We foster relationships with Black brand owners, securing long-term sales channels where they can thrive, and successfully partner with premium retailers and corporates, with our inaugural partnership with Selfridges from April 2021, and Soho House in May 2024.

Our tightly curated online marketplace of Black owned independent premium and luxury brands is a space for the culcutrally curious luxury consumer who wants to invest in an array of beautiful,sustainable, and spectacularly made pieces and products.

 ​U|C us here. U|C us now.